An e-commerce business that succeeds can be built using Shopify storefronts. Its success cannot be assured by these actions alone, though.
Finding pertinent apps that enhance your work, creating an amazing product line, and increasing traffic are all necessary to get it off the ground.
Departing from the initial plan and strategy is often the cause of small firms’ inability to achieve their objectives.
Or perhaps they never came up with a plan at all.
Prominent Shopify stores are a lot like one another. Notable features include their selection of apps, high-quality design, and customer-centric approach. Developing and putting into practice winning strategies is a top priority for all lucrative Shopify retailers.
To be competitive and prosper in the current e-commerce market, e-commerce businesses need to employ smart strategies.
By 2022 and beyond, e-commerce sales are expected to reach $5.4 trillion USD, but how can you access that money?
We’ll examine five tried-and-true tactics in this piece for Shopify stores trying to increase sales. Let’s talk about the reasons why your store might not be converting visitors into sales first.
Coming up with a solid plan to increase sales on Shopify is essential for success, regardless of whether you are a newbie to e-commerce or an established brand trying to grow your Shopify store.
However, you’re not building a baseball diamond here, and this isn’t a Field of Dreams.
It takes more than just waiting for consumers to arrive to build a Shopify store.
1. Secure New Subscribers and Foster Future Sales
Maximizing the value you receive from current traffic sources should be your aim.
It’s okay if none of that traffic turns into sales right away.
You can begin marketing to them directly to increase future sales as soon as you obtain their phone number or email address.
Popups, flyouts, chat windows, and on-page fields are just a few examples of opt-in forms. They can provide downloads or discounts to encourage conversions. They’re an invaluable way to drive business success!
Popups usually convert at a rate of about 3.1% on average, although their best variants can reach as high as 9.28%. As such, it makes sense to limit the pages on your website that display popups.
It’s important to carefully place opt-in forms on pages like your homepage, product pages, About Us page, collection pages, blog and any educational pages.
2. Create Email Marketing Campaigns that Convert
Once your lead capture strategy is in place, the next step should be generating email marketing campaigns to keep your brand top of mind and create sales.
In e-commerce, email marketing yields a 45 percent return on investment.
Don’t give up on email marketing too soon—it should seem clear to spend one dollar and get 45 times the return!
You must use drip email sequences and segmentation in your plan if you want to get the most out of your email list.
As you begin to assemble your plan, collect these buckets:
Audience: New users, returning consumers, users who have abandoned their carts while browsing, and
By using segmentation, your business may better target clients with specific demands and boost conversion rates.
3. Leverage SMS Marketing to Drive Customer Engagement
With promotional messages sent directly into your target clients’ wallets or purses, SMS marketing is quickly proving to be an indispensable tool for connecting with them.
Customers are generally glad to get special offers by SMS, and they may even prefer it over other communication channels, as long as they opt-in.
SMS open rates can reach up to 98%, while email open rates typically hover around 18% across various industries.
Messages are read ninety seconds after they are delivered on average.
online push notifications are an alternate method to anonymous online push notifications. They require browser opt-in and function as important reminders without utilizing consumer information.
4. Prioritize Social Media Marketing
Without spending money on a successful social media campaign, a fantastic e-commerce marketing plan will fall short.
The significance of social media to Shopify stores that we have studied has been one of the main lessons learned from their effectiveness.
With its emphasis on imagery and capacity to tag things for enhanced shoppability, Instagram has shown to be a priceless tool for e-commerce businesses.
Its user base may surpass 1.4 billion globally by 2025. Even if not everyone in that group will be in your target audience, there’s a chance that your perfect audience is present.
Engaging with active Facebook Groups can help brands become more recognized, even though Facebook may not provide as much visual excitement as other platforms.
Another visual marketplace where consumers gather to find interesting products similar to yours and build connections with brands is Pinterest.
Regular publishing will boost your store’s traffic and follower count by reducing audience weariness. Providing excellent content to visitors increases the likelihood that they will convert and make a purchase from you!
5. Establish organic traffic with top SEO
The realization of your business goals is possible with search engine optimization (SEO); all it takes is a small initial investment to make your store SEO-friendly and start reaping the rewards.
The pre-configured options of Shopify make it easy to develop SEO-friendly sites. They include sitemaps, 301 redirects, and automatically generated canonical URLs for each generated URL slug in addition to updatable meta fields for title, description, and URL slug.
This all guarantees that search engines will find your homepage, product pages, collection pages, and more with ease.
There are strong programs that can fill in the gaps and spot issues as they appear, providing fixes for updates as they become apparent, wherever Shopify fails.
You may create a content marketing plan by launching a blog in addition to conventional store pages The realization of your business goals is possible with search engine optimization (SEO); all it takes is a small initial investment to make your store SEO-friendly and start reaping the rewards.
The pre-configured options of Shopify make it easy to develop SEO-friendly sites. They include sitemaps, 301 redirects, and automatically generated canonical URLs for each generated URL slug in addition to updatable meta fields for title, description, and URL slug.
This all guarantees that search engines will find your homepage, product pages, collection pages, and more with ease.
There are strong programs that can fill in the gaps and spot issues as they appear, providing fixes for updates as they become apparent, wherever Shopify fails.
You may create a content marketing plan by launching a blog in addition to conventional store pagesThe realization of your business goals is possible with search engine optimization (SEO); all it takes is a small initial investment to make your store SEO-friendly and start reaping the rewards.
The pre-configured options of Shopify make it easy to develop SEO-friendly sites. They include sitemaps, 301 redirects, and automatically generated canonical URLs for each generated URL slug in addition to updatable meta fields for title, description, and URL slug.
This all guarantees that search engines will find your homepage, product pages, collection pages, and more with ease.
There are strong programs that can fill in the gaps and spot issues as they appear, providing fixes for updates as they become apparent, wherever Shopify fails.
You may create a content marketing plan by launching a blog in addition to conventional store pages, blog and targeting educational keywords within your industry.
Conclusion:
Shopify requires more redesign and ongoing oversight in order to succeed in the digital realm. Get more leads and sales from Shopify with the assistance of just an exclusive firm.